Tools In The Toolbox – Introduction
In today’s world of digital marketing and online sales, we have lots of great tools at our disposal. We are going to start by going over how we use our favorite 20+ most popular tools. We encourage you to interact by not only reading our thoughts, but also by sharing your thoughts as well. We especially like input from folks who are creatively using a tool in a unique or unconventional way. We have been “in the business” of computers for over twenty five years. From our very early successes of selling Lotus 1-2-3 spreadsheet macros on CompuServe in the 1980’s to helping food trucks with their social media marketing in 2016, we are constantly learning and evolving with our skill base.
A few things have not changed over the years. First and foremost, the number one rule is to always be honest. Online sales might be known as a global marketplace, but the world becomes a very small place if you are dishonest and trying to hide. The next rule is to be available, or in other words, communicate. Things happen. Back orders, lost shipments, forgetting to ship something, etc. Not everything goes as planned. Almost every situation that arises can be solved with open, honest, communication. Lastly, be tolerant. You don’t know what is going on at the other end. People have things happen. Most people are going to treat you fairly if you give them a chance. English is not everyone’s native language. Things get lost in translations. To quote John Dalton, Patrick Swayze’s character in the 1989 movie “Roadhouse”, “I want you to be nice until it’s time to not be nice”. Even when it is time to not be nice anymore, you are best served by being professional.
In our upcoming posts we will cover one or two tools per article. Some tools such as Facebook or WordPress may require more than one article to cover completely because of there being so many different things you can do with them. In some cases, like with Twitter, we may also discuss tools that make using the primary tool easier. In the case of Twitter this might include Hootsuite or Buffer, etc.